About
I design product systems that solve complex problems - not just screens that look good.
I'm a Product Designer with 3+ years of experience building B2B SaaS products, AI-powered experiences, and growth systems for fast-moving startups. My background spans UX strategy, interaction design, and visual execution - which means I can own the full problem, not just a slice of it.
I came into design after working across branding and visual communication, which gave me a strong foundation in storytelling and aesthetics. But what kept me in product design is the challenge of making complex systems feel simple - for users who are busy, stressed, or just trying to get something done.
What I do
Where I specialize
B2B SaaS & Workflow Design
Designing products for people who use them for hours every day - dashboards, data-heavy interfaces, and multi-step workflows that need to be fast and reliable.
AI-Powered Experiences
Translating ambiguous AI capabilities into clear, trustworthy product moments. I've designed GenAI interfaces where the hardest problem is communicating what the system can and can't do.
Design Systems & Scalability
Building component libraries and design tokens that teams actually use. Systems that scale to 200+ screens without becoming inconsistent or unmanageable.
Growth & Conversion Design
Collaborating with growth teams on onboarding, referral, and activation flows - measuring what changes behavior, not just what looks better.
How I work
My approach to design
Start with the constraint, not the canvas
My best work comes from understanding what's limiting a product - whether that's engineering bandwidth, unclear user goals, or misaligned business metrics. I use constraints as design briefs.
Design for the edge case, ship for the common case
I spend a lot of time thinking about error states, empty states, and unlikely user paths - because that's where trust is built or broken. Then I make sure the happy path feels effortless.
Make decisions legible
Every design decision should have a clear rationale that a PM, engineer, or stakeholder can understand. I document my thinking, not just my output - because that's what makes collaboration fast.
Measure what you ship
Design doesn't end at handoff. I follow through: tracking metrics, gathering feedback, and iterating. A feature isn't done until the behavior change we hoped for actually happens.
Experience
Where I've worked
Design Consultant
MySivi (YC W22)
Leading product and growth design for an AI-driven English learning platform serving 1M+ users. Delivered a full homescreen redesign, scalable illustration system (80+ cards), and growth experiments across onboarding and retention funnels.
Visual Communication Designer
Deckrooster
Designed investor storytelling decks for Series-A startups - translating complex business models into clear narratives and visual hierarchies that improved investor comprehension and fundraising outcomes.
Freelance Designer
Freelance
Worked across branding, web design, and product marketing for startups. Delivered 250+ design assets including digital campaigns, website visuals, and explainer video production.
Graphic Designer
TuringMinds.ai
Built and scaled internal design systems for marketing and product communication - creating presentations, digital campaigns, and brand assets that strengthened the company's digital presence.
Skills
What I work with
A bit more
What drives me
Honestly? I get unreasonably excited when a complex system suddenly clicks into something simple. That moment when you remove something and the whole thing becomes clearer - that's what I'm chasing in every project.
Outside of work, I spend time following Indian cricket obsessively, exploring what's happening at the frontier of AI, and occasionally attempting to cook South Indian food with varying degrees of success.
Resume
Download CV
Want the full picture? Download my resume - it covers my experience, skills, and selected project outcomes.